Professional Brand Manager

Become a professional brand manager with comprehensive training. Enroll in this course to develop effective brand management skills and strategies. LBTA Training offers Professional Brand Manager Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 252 Training Sessions
  • Confirmed
  • One Week
  • Course Schedule
  • Courses Syllabus
  • Related Courses
  • Available Cities
Venue Start Date End Date Net Fees Details & Registration
Madrid, Spain26 - Jan - 202530 - Jan - 20256950 GBPPDF Register
Munich, Germany26 - Jan - 202530 - Jan - 20257900 GBPPDF Register
Berlin, Germany26 - Jan - 202530 - Jan - 20257900 GBPPDF Register
New York, United States26 - Jan - 202530 - Jan - 202510900 GBPPDF Register
London, UK26 - Jan - 202530 - Jan - 20254950 GBPPDF Register
Amsterdam, Netherlands26 - Jan - 202530 - Jan - 20258100 GBPPDF Register
Milan, Italy26 - Jan - 202530 - Jan - 20256950 GBPPDF Register
Kuala Lumpur, Malaysia23 - Feb - 202527 - Feb - 20254750 GBPPDF Register
Rome, Italy23 - Feb - 202527 - Feb - 20257300 GBPPDF Register
Barcelona, Spain23 - Feb - 202527 - Feb - 20256950 GBPPDF Register
Zurich, Switzerland23 - Feb - 202527 - Feb - 20257950 GBPPDF Register
London, UK16 - Feb - 202520 - Feb - 20254950 GBPPDF Register
Madrid, Spain16 - Feb - 202520 - Feb - 20256950 GBPPDF Register
Munich, Germany16 - Feb - 202520 - Feb - 20257900 GBPPDF Register
Berlin, Germany16 - Feb - 202520 - Feb - 20257900 GBPPDF Register
New York, United States16 - Feb - 202520 - Feb - 202510900 GBPPDF Register
Amsterdam, Netherlands16 - Feb - 202520 - Feb - 20258100 GBPPDF Register
Milan, Italy16 - Feb - 202520 - Feb - 20256950 GBPPDF Register
Dubai, UAE09 - Feb - 202513 - Feb - 20254987.5 GBPPDF Register
Paris, France09 - Feb - 202513 - Feb - 20256700 GBPPDF Register
Hong Kong, Hong Kong09 - Feb - 202513 - Feb - 20258500 GBPPDF Register
Tokyo, Japan09 - Feb - 202513 - Feb - 20259750 GBPPDF Register
Istanbul, Turkey02 - Feb - 202506 - Feb - 20254700 GBPPDF Register
Bali, Indonesia02 - Feb - 202506 - Feb - 20258100 GBPPDF Register
Singapore, Singapore02 - Feb - 202506 - Feb - 20257500 GBPPDF Register
Washington, United States02 - Feb - 202506 - Feb - 202511000 GBPPDF Register
Dubai, UAE23 - Feb - 202527 - Feb - 20254987.5 GBPPDF Register
Paris, France23 - Feb - 202527 - Feb - 20256700 GBPPDF Register
Hong Kong, Hong Kong23 - Feb - 202527 - Feb - 20258500 GBPPDF Register
Tokyo, Japan23 - Feb - 202527 - Feb - 20259750 GBPPDF Register
Sydney, Australia23 - Feb - 202527 - Feb - 202510900 GBPPDF Register
Interlaken, Switzerland23 - Feb - 202527 - Feb - 20258950 GBPPDF Register
Taipei, Taiwan02 - Feb - 202506 - Feb - 20259300 GBPPDF Register
London, UK16 - Mar - 202520 - Mar - 20254950 GBPPDF Register
Madrid, Spain16 - Mar - 202520 - Mar - 20256950 GBPPDF Register
Munich, Germany16 - Mar - 202520 - Mar - 20257900 GBPPDF Register
Berlin, Germany16 - Mar - 202520 - Mar - 20257900 GBPPDF Register
New York, United States16 - Mar - 202520 - Mar - 202510900 GBPPDF Register
Amsterdam, Netherlands16 - Mar - 202520 - Mar - 20258100 GBPPDF Register
Milan, Italy16 - Mar - 202520 - Mar - 20256950 GBPPDF Register
Istanbul, Turkey09 - Mar - 202513 - Mar - 20254700 GBPPDF Register
Bali, Indonesia09 - Mar - 202513 - Mar - 20258100 GBPPDF Register
Singapore, Singapore09 - Mar - 202513 - Mar - 20257500 GBPPDF Register
Washington, United States09 - Mar - 202513 - Mar - 202511000 GBPPDF Register
Kuala Lumpur, Malaysia02 - Mar - 202506 - Mar - 20254750 GBPPDF Register
Rome, Italy02 - Mar - 202506 - Mar - 20257300 GBPPDF Register
Barcelona, Spain02 - Mar - 202506 - Mar - 20256950 GBPPDF Register
Zurich, Switzerland02 - Mar - 202506 - Mar - 20257950 GBPPDF Register
Dubai, UAE23 - Mar - 202527 - Mar - 20254987.5 GBPPDF Register
Paris, France23 - Mar - 202527 - Mar - 20256700 GBPPDF Register
Hong Kong, Hong Kong23 - Mar - 202527 - Mar - 20258500 GBPPDF Register
Tokyo, Japan23 - Mar - 202527 - Mar - 20259750 GBPPDF Register
London, UK09 - Mar - 202513 - Mar - 20254950 GBPPDF Register
Madrid, Spain09 - Mar - 202513 - Mar - 20256950 GBPPDF Register
Munich, Germany09 - Mar - 202513 - Mar - 20257900 GBPPDF Register
Berlin, Germany09 - Mar - 202513 - Mar - 20257900 GBPPDF Register
New York, United States09 - Mar - 202513 - Mar - 202510900 GBPPDF Register
Amsterdam, Netherlands09 - Mar - 202513 - Mar - 20258100 GBPPDF Register
Milan, Italy09 - Mar - 202513 - Mar - 20256950 GBPPDF Register
Taipei, Taiwan09 - Mar - 202513 - Mar - 20259300 GBPPDF Register
Sydney, Australia02 - Mar - 202506 - Mar - 202510900 GBPPDF Register
Interlaken, Switzerland02 - Mar - 202506 - Mar - 20258950 GBPPDF Register
Kuala Lumpur, Malaysia27 - Apr - 202501 - May - 20254750 GBPPDF Register
Rome, Italy27 - Apr - 202501 - May - 20257300 GBPPDF Register
Barcelona, Spain27 - Apr - 202501 - May - 20256950 GBPPDF Register
Zurich, Switzerland27 - Apr - 202501 - May - 20257950 GBPPDF Register
London, UK06 - Apr - 202510 - Apr - 20254950 GBPPDF Register
Madrid, Spain06 - Apr - 202510 - Apr - 20256950 GBPPDF Register
Munich, Germany06 - Apr - 202510 - Apr - 20257900 GBPPDF Register
Berlin, Germany06 - Apr - 202510 - Apr - 20257900 GBPPDF Register
New York, United States06 - Apr - 202510 - Apr - 202510900 GBPPDF Register
Amsterdam, Netherlands06 - Apr - 202510 - Apr - 20258100 GBPPDF Register
Milan, Italy06 - Apr - 202510 - Apr - 20256950 GBPPDF Register
Dubai, UAE13 - Apr - 202517 - Apr - 20254987.5 GBPPDF Register
Paris, France13 - Apr - 202517 - Apr - 20256700 GBPPDF Register
Hong Kong, Hong Kong13 - Apr - 202517 - Apr - 20258500 GBPPDF Register
Tokyo, Japan13 - Apr - 202517 - Apr - 20259750 GBPPDF Register
Istanbul, Turkey20 - Apr - 202524 - Apr - 20254700 GBPPDF Register
Bali, Indonesia20 - Apr - 202524 - Apr - 20258100 GBPPDF Register
Singapore, Singapore20 - Apr - 202524 - Apr - 20257500 GBPPDF Register
Washington, United States20 - Apr - 202524 - Apr - 202511000 GBPPDF Register
Dubai, UAE27 - Apr - 202501 - May - 20254987.5 GBPPDF Register
Paris, France27 - Apr - 202501 - May - 20256700 GBPPDF Register
Hong Kong, Hong Kong27 - Apr - 202501 - May - 20258500 GBPPDF Register
Tokyo, Japan27 - Apr - 202501 - May - 20259750 GBPPDF Register
Sydney, Australia27 - Apr - 202501 - May - 202510900 GBPPDF Register
Interlaken, Switzerland27 - Apr - 202501 - May - 20258950 GBPPDF Register
Taipei, Taiwan20 - Apr - 202524 - Apr - 20259300 GBPPDF Register
London, UK11 - May - 202515 - May - 20254950 GBPPDF Register
Madrid, Spain11 - May - 202515 - May - 20256950 GBPPDF Register
Munich, Germany11 - May - 202515 - May - 20257900 GBPPDF Register
Berlin, Germany11 - May - 202515 - May - 20257900 GBPPDF Register
New York, United States11 - May - 202515 - May - 202510900 GBPPDF Register
Amsterdam, Netherlands11 - May - 202515 - May - 20258100 GBPPDF Register
Milan, Italy11 - May - 202515 - May - 20256950 GBPPDF Register
Istanbul, Turkey04 - May - 202508 - May - 20254700 GBPPDF Register
Bali, Indonesia04 - May - 202508 - May - 20258100 GBPPDF Register
Singapore, Singapore04 - May - 202508 - May - 20257500 GBPPDF Register
Washington, United States04 - May - 202508 - May - 202511000 GBPPDF Register
Kuala Lumpur, Malaysia18 - May - 202522 - May - 20254750 GBPPDF Register
Rome, Italy18 - May - 202522 - May - 20257300 GBPPDF Register
Barcelona, Spain18 - May - 202522 - May - 20256950 GBPPDF Register
Zurich, Switzerland18 - May - 202522 - May - 20257950 GBPPDF Register
Dubai, UAE25 - May - 202529 - May - 20254987.5 GBPPDF Register
Paris, France25 - May - 202529 - May - 20256700 GBPPDF Register
Hong Kong, Hong Kong25 - May - 202529 - May - 20258500 GBPPDF Register
Tokyo, Japan25 - May - 202529 - May - 20259750 GBPPDF Register
London, UK04 - May - 202508 - May - 20254950 GBPPDF Register
Madrid, Spain04 - May - 202508 - May - 20256950 GBPPDF Register
Munich, Germany04 - May - 202508 - May - 20257900 GBPPDF Register
Berlin, Germany04 - May - 202508 - May - 20257900 GBPPDF Register
New York, United States04 - May - 202508 - May - 202510900 GBPPDF Register
Amsterdam, Netherlands04 - May - 202508 - May - 20258100 GBPPDF Register
Milan, Italy04 - May - 202508 - May - 20256950 GBPPDF Register
Taipei, Taiwan04 - May - 202508 - May - 20259300 GBPPDF Register
Sydney, Australia18 - May - 202522 - May - 202510900 GBPPDF Register
Interlaken, Switzerland18 - May - 202522 - May - 20258950 GBPPDF Register
Kuala Lumpur, Malaysia08 - Jun - 202512 - Jun - 20254750 GBPPDF Register
Rome, Italy08 - Jun - 202512 - Jun - 20257300 GBPPDF Register
Barcelona, Spain08 - Jun - 202512 - Jun - 20256950 GBPPDF Register
Zurich, Switzerland08 - Jun - 202512 - Jun - 20257950 GBPPDF Register
London, UK15 - Jun - 202519 - Jun - 20254950 GBPPDF Register
Madrid, Spain15 - Jun - 202519 - Jun - 20256950 GBPPDF Register
Munich, Germany15 - Jun - 202519 - Jun - 20257900 GBPPDF Register
Berlin, Germany15 - Jun - 202519 - Jun - 20257900 GBPPDF Register
New York, United States15 - Jun - 202519 - Jun - 202510900 GBPPDF Register
Amsterdam, Netherlands15 - Jun - 202519 - Jun - 20258100 GBPPDF Register
Milan, Italy15 - Jun - 202519 - Jun - 20256950 GBPPDF Register
Dubai, UAE22 - Jun - 202526 - Jun - 20254987.5 GBPPDF Register
Paris, France22 - Jun - 202526 - Jun - 20256700 GBPPDF Register
Hong Kong, Hong Kong22 - Jun - 202526 - Jun - 20258500 GBPPDF Register
Tokyo, Japan22 - Jun - 202526 - Jun - 20259750 GBPPDF Register
Istanbul, Turkey01 - Jun - 202505 - Jun - 20254700 GBPPDF Register
Bali, Indonesia01 - Jun - 202505 - Jun - 20258100 GBPPDF Register
Singapore, Singapore01 - Jun - 202505 - Jun - 20257500 GBPPDF Register
Washington, United States01 - Jun - 202505 - Jun - 202511000 GBPPDF Register
Dubai, UAE08 - Jun - 202512 - Jun - 20254987.5 GBPPDF Register
Paris, France08 - Jun - 202512 - Jun - 20256700 GBPPDF Register
Hong Kong, Hong Kong08 - Jun - 202512 - Jun - 20258500 GBPPDF Register
Tokyo, Japan08 - Jun - 202512 - Jun - 20259750 GBPPDF Register
Sydney, Australia08 - Jun - 202512 - Jun - 202510900 GBPPDF Register
Interlaken, Switzerland08 - Jun - 202512 - Jun - 20258950 GBPPDF Register
Taipei, Taiwan01 - Jun - 202505 - Jun - 20259300 GBPPDF Register
London, UK06 - Jul - 202510 - Jul - 20254950 GBPPDF Register
Madrid, Spain06 - Jul - 202510 - Jul - 20256950 GBPPDF Register
Munich, Germany06 - Jul - 202510 - Jul - 20257900 GBPPDF Register
Berlin, Germany06 - Jul - 202510 - Jul - 20257900 GBPPDF Register
New York, United States06 - Jul - 202510 - Jul - 202510900 GBPPDF Register
Amsterdam, Netherlands06 - Jul - 202510 - Jul - 20258100 GBPPDF Register
Milan, Italy06 - Jul - 202510 - Jul - 20256950 GBPPDF Register
Istanbul, Turkey13 - Jul - 202517 - Jul - 20254700 GBPPDF Register
Bali, Indonesia13 - Jul - 202517 - Jul - 20258100 GBPPDF Register
Singapore, Singapore13 - Jul - 202517 - Jul - 20257500 GBPPDF Register
Washington, United States13 - Jul - 202517 - Jul - 202511000 GBPPDF Register
Istanbul, Turkey20 - Jul - 202524 - Jul - 20254700 GBPPDF Register
Bali, Indonesia20 - Jul - 202524 - Jul - 20258100 GBPPDF Register
Singapore, Singapore20 - Jul - 202524 - Jul - 20257500 GBPPDF Register
Washington, United States20 - Jul - 202524 - Jul - 202511000 GBPPDF Register
Dubai, UAE27 - Jul - 202531 - Jul - 20254987.5 GBPPDF Register
Paris, France27 - Jul - 202531 - Jul - 20256700 GBPPDF Register
Hong Kong, Hong Kong27 - Jul - 202531 - Jul - 20258500 GBPPDF Register
Tokyo, Japan27 - Jul - 202531 - Jul - 20259750 GBPPDF Register
London, UK13 - Jul - 202517 - Jul - 20254950 GBPPDF Register
Madrid, Spain13 - Jul - 202517 - Jul - 20256950 GBPPDF Register
Munich, Germany13 - Jul - 202517 - Jul - 20257900 GBPPDF Register
Berlin, Germany13 - Jul - 202517 - Jul - 20257900 GBPPDF Register
New York, United States13 - Jul - 202517 - Jul - 202510900 GBPPDF Register
Amsterdam, Netherlands13 - Jul - 202517 - Jul - 20258100 GBPPDF Register
Milan, Italy13 - Jul - 202517 - Jul - 20256950 GBPPDF Register
London, UK20 - Jul - 202524 - Jul - 20254950 GBPPDF Register
Madrid, Spain20 - Jul - 202524 - Jul - 20256950 GBPPDF Register
Munich, Germany20 - Jul - 202524 - Jul - 20257900 GBPPDF Register
Berlin, Germany20 - Jul - 202524 - Jul - 20257900 GBPPDF Register
New York, United States20 - Jul - 202524 - Jul - 202510900 GBPPDF Register
Amsterdam, Netherlands20 - Jul - 202524 - Jul - 20258100 GBPPDF Register
Milan, Italy20 - Jul - 202524 - Jul - 20256950 GBPPDF Register
Taipei, Taiwan13 - Jul - 202517 - Jul - 20259300 GBPPDF Register
Taipei, Taiwan20 - Jul - 202524 - Jul - 20259300 GBPPDF Register
Kuala Lumpur, Malaysia03 - Aug - 202507 - Aug - 20254750 GBPPDF Register
Rome, Italy03 - Aug - 202507 - Aug - 20257300 GBPPDF Register
Barcelona, Spain03 - Aug - 202507 - Aug - 20256950 GBPPDF Register
Zurich, Switzerland03 - Aug - 202507 - Aug - 20257950 GBPPDF Register
London, UK10 - Aug - 202514 - Aug - 20254950 GBPPDF Register
Madrid, Spain10 - Aug - 202514 - Aug - 20256950 GBPPDF Register
Munich, Germany10 - Aug - 202514 - Aug - 20257900 GBPPDF Register
Berlin, Germany10 - Aug - 202514 - Aug - 20257900 GBPPDF Register
New York, United States10 - Aug - 202514 - Aug - 202510900 GBPPDF Register
Amsterdam, Netherlands10 - Aug - 202514 - Aug - 20258100 GBPPDF Register
Milan, Italy10 - Aug - 202514 - Aug - 20256950 GBPPDF Register
Dubai, UAE17 - Aug - 202521 - Aug - 20254987.5 GBPPDF Register
Paris, France17 - Aug - 202521 - Aug - 20256700 GBPPDF Register
Hong Kong, Hong Kong17 - Aug - 202521 - Aug - 20258500 GBPPDF Register
Tokyo, Japan17 - Aug - 202521 - Aug - 20259750 GBPPDF Register
Istanbul, Turkey24 - Aug - 202528 - Aug - 20254700 GBPPDF Register
Bali, Indonesia24 - Aug - 202528 - Aug - 20258100 GBPPDF Register
Singapore, Singapore24 - Aug - 202528 - Aug - 20257500 GBPPDF Register
Washington, United States24 - Aug - 202528 - Aug - 202511000 GBPPDF Register
Dubai, UAE03 - Aug - 202507 - Aug - 20254987.5 GBPPDF Register
Paris, France03 - Aug - 202507 - Aug - 20256700 GBPPDF Register
Hong Kong, Hong Kong03 - Aug - 202507 - Aug - 20258500 GBPPDF Register
Tokyo, Japan03 - Aug - 202507 - Aug - 20259750 GBPPDF Register
Sydney, Australia03 - Aug - 202507 - Aug - 202510900 GBPPDF Register
Interlaken, Switzerland03 - Aug - 202507 - Aug - 20258950 GBPPDF Register
Taipei, Taiwan24 - Aug - 202528 - Aug - 20259300 GBPPDF Register
London, UK28 - Sep - 202502 - Oct - 20254950 GBPPDF Register
Madrid, Spain28 - Sep - 202502 - Oct - 20256950 GBPPDF Register
Munich, Germany28 - Sep - 202502 - Oct - 20257900 GBPPDF Register
Berlin, Germany28 - Sep - 202502 - Oct - 20257900 GBPPDF Register
New York, United States28 - Sep - 202502 - Oct - 202510900 GBPPDF Register
Amsterdam, Netherlands28 - Sep - 202502 - Oct - 20258100 GBPPDF Register
Milan, Italy28 - Sep - 202502 - Oct - 20256950 GBPPDF Register
Istanbul, Turkey07 - Sep - 202511 - Sep - 20254700 GBPPDF Register
Bali, Indonesia07 - Sep - 202511 - Sep - 20258100 GBPPDF Register
Singapore, Singapore07 - Sep - 202511 - Sep - 20257500 GBPPDF Register
Washington, United States07 - Sep - 202511 - Sep - 202511000 GBPPDF Register
Kuala Lumpur, Malaysia14 - Sep - 202518 - Sep - 20254750 GBPPDF Register
Rome, Italy14 - Sep - 202518 - Sep - 20257300 GBPPDF Register
Barcelona, Spain14 - Sep - 202518 - Sep - 20256950 GBPPDF Register
Zurich, Switzerland14 - Sep - 202518 - Sep - 20257950 GBPPDF Register
Dubai, UAE21 - Sep - 202525 - Sep - 20254987.5 GBPPDF Register
Paris, France21 - Sep - 202525 - Sep - 20256700 GBPPDF Register
Hong Kong, Hong Kong21 - Sep - 202525 - Sep - 20258500 GBPPDF Register
Tokyo, Japan21 - Sep - 202525 - Sep - 20259750 GBPPDF Register
London, UK07 - Sep - 202511 - Sep - 20254950 GBPPDF Register
Madrid, Spain07 - Sep - 202511 - Sep - 20256950 GBPPDF Register
Munich, Germany07 - Sep - 202511 - Sep - 20257900 GBPPDF Register
Berlin, Germany07 - Sep - 202511 - Sep - 20257900 GBPPDF Register
New York, United States07 - Sep - 202511 - Sep - 202510900 GBPPDF Register
Amsterdam, Netherlands07 - Sep - 202511 - Sep - 20258100 GBPPDF Register
Milan, Italy07 - Sep - 202511 - Sep - 20256950 GBPPDF Register
Taipei, Taiwan07 - Sep - 202511 - Sep - 20259300 GBPPDF Register
Sydney, Australia14 - Sep - 202518 - Sep - 202510900 GBPPDF Register
Interlaken, Switzerland14 - Sep - 202518 - Sep - 20258950 GBPPDF Register
Kuala Lumpur, Malaysia19 - Oct - 202523 - Oct - 20254750 GBPPDF Register
Rome, Italy19 - Oct - 202523 - Oct - 20257300 GBPPDF Register
Barcelona, Spain19 - Oct - 202523 - Oct - 20256950 GBPPDF Register
Zurich, Switzerland19 - Oct - 202523 - Oct - 20257950 GBPPDF Register
Dubai, UAE05 - Oct - 202509 - Oct - 20254987.5 GBPPDF Register
Paris, France05 - Oct - 202509 - Oct - 20256700 GBPPDF Register
Hong Kong, Hong Kong05 - Oct - 202509 - Oct - 20258500 GBPPDF Register
Tokyo, Japan05 - Oct - 202509 - Oct - 20259750 GBPPDF Register
Istanbul, Turkey12 - Oct - 202516 - Oct - 20254700 GBPPDF Register
Bali, Indonesia12 - Oct - 202516 - Oct - 20258100 GBPPDF Register
Singapore, Singapore12 - Oct - 202516 - Oct - 20257500 GBPPDF Register
Washington, United States12 - Oct - 202516 - Oct - 202511000 GBPPDF Register
Dubai, UAE19 - Oct - 202523 - Oct - 20254987.5 GBPPDF Register
Paris, France19 - Oct - 202523 - Oct - 20256700 GBPPDF Register
Hong Kong, Hong Kong19 - Oct - 202523 - Oct - 20258500 GBPPDF Register
Tokyo, Japan19 - Oct - 202523 - Oct - 20259750 GBPPDF Register
Sydney, Australia19 - Oct - 202523 - Oct - 202510900 GBPPDF Register
Interlaken, Switzerland19 - Oct - 202523 - Oct - 20258950 GBPPDF Register
Taipei, Taiwan12 - Oct - 202516 - Oct - 20259300 GBPPDF Register

Courses Syllabus

Introduction

Who should attend:

All those involved in decisions and actions impacting the health of the brand. It is also of direct interest to marketing, product and brand managers and supervisors. The concepts introduced are also of key importance to those managers who chart the overall strategic and operational policies of the company. 

Objectives

  • Ensure the success of organization, product or service through careful attention to brand imperatives.
  • Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers.
  • Build a fully aligned, brand-focused operation.
  • Measure brand equity, track it and maximize it.
  • Master the branding process and conduct a full brand audit.
  • Avoid the dangers and pitfalls of ignoring the laws of branding.

Content

Definitions and Anatomy of Brands

  • What is a Brand
  • Why Do Brands Matter
  • A Brief History of Brands
  • The Challenges and Opportunities of Branding Today
  • Understanding Branding

Brand Planning and Management

  • The Concept of Customer-Based Brand Equity
  • Building Customer-Based Brand Equity
  • Three Tools to Facilitate Brand Planning 
    • Brand Positioning Model
    • Brand Resonance Model
    • Brand Value Chain Model 
  • Brand Management Elements
    • Developing Brand Vision
    • Establishing Brand Position 
    • Fulfilling Brand Contract 
    • Communicating Brand Position  
    • Measuring RoBI (Return on Brand Investment)

The Strategic Brand Management Process

  • The Branding Process: Some Useful Models 
  • The Elements of the Strategic Brand Management Process
    • Identifying and Establishing Brand Positioning and Values
    • Planning and Implementing Brand Marketing Programs
    • Measuring and Interpreting Brand Performance
    • Growing and Sustaining Brand Equity 

Brand Equity and Identity

  • Brand Equity Defined 
  • Elements of Brand Equity
    • Brand Loyalty
    • Brand Awareness 
    • Perceived Quality
    • Brand Associations
  • Creating  a Brand Identity
    • Brand Vision  
    • Brand Contract 
    • Brand Stories 
    • Brand Communication 
    • Brand Metrics

Building Brand Portfolios

  • Branding Philosophies:
    • The Branded House
    • Sub-Brands
    • Endorsed Brands
    • The House of Brands
  • Brand Growth Strategies
    • Flanker/Fighting Brands
    • Line Extensions
    • Brand Extensions
  • Successful and Unsuccessful Brand Extensions
  • The Various Types of Brand Architecture: Product-Brand, “Branduit,” Range Brand, Umbrella Brand and Endorsement Brand

Brand Evaluation

  • The Brand Audit Questionnaire
  • Reviewing the “Big Idea”
  • Evaluating Advertising

@2025 London Business Training Academy