Events and Conferences Management

Courses Syllabus

Introduction

This program is designed for:

Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of Public Relations.

Objectives

• Plan and prepare for professional and conferences in a professional way.
• Identify the functions in an event or conference.
• Organize and assess the social activities in an event or conference.
• Prepare the estimated budget for a conference.
• Plan and organize different kinds of exhibitions.

Content

Events and Conferences

• Importance and Concepts
• Types of Events and Conferences

Planning for Events and Conferences

• Collecting Information Needed in Planning
• Setting Smart Objectives
• Preparing the Event Plan with Detailed Activities and Schedules
• Selecting the Venue and Agreeing on the Site of the Event or Conference

Organization of the Event or Conference

• Choosing the Human Resources for the Management of the Event or Conference
• Forming Different Specialized Committees
• Training/Motivating the Teams in Charge of Managing the Event or Conference

Promotional Activities for Events and Conferences

• Promotion and Advertisement of Events or Conferences
• Steps Needed for the Promotion and Marketing of the Event or Conference
• Setting a Plan for the Promotion of Events and Conferences

The Different Functions for Managing Events and Conferences

• The Official Airline Carrier
• Arrangements with Hotels
• Conference Registration Activities
• The Scientific Program and Choosing Speakers
• Media Coverage During the Event or Conference
• Managing the Event, Conference or Scientific Meeting
• The Different Social Activities

Organizing of Exhibitions

• Planning for Exhibitions
• Promoting and Marketing Exhibitions
• Renting Exhibition Space
• Organizing and Managing of Exhibitions
• Steps in the Actual Implementation of Exhibitions Plans

The Financial Aspects of the Conference

• Preparing the Conference Budget
• Controlling Expenditures According to the Budget
• Deciding on the Registration Fees
• Controlling the Cash Flow

Follow Up and Evaluation of Conference and Events Activities

• Monitoring the Event or Conference Activities
• Dealing with Implementation Problems
• Preparing the Final Report