Public Relations Campaigns – From Planning to Execution
Master the art of planning and executing public relations campaigns. Join this course to develop strategies for successful PR campaigns. LBTA Training offers Public Relations Campaigns – From Planning to Execution Course in PR , Customer Services , Sales and Marketing Courses.
- English
- 194 Training Sessions
- Confirmed
- One Week
- Course Schedule
- Courses Syllabus
- Related Courses
- Available Cities
| Venue | Start Date | End Date | Net Fees | Details & Registration |
|---|---|---|---|---|
| Istanbul, Turkey | 11 - May - 2025 | 15 - May - 2025 | 4700 GBP | PDF Register |
| Bali, Indonesia | 11 - May - 2025 | 15 - May - 2025 | 8100 GBP | PDF Register |
| Singapore, Singapore | 11 - May - 2025 | 15 - May - 2025 | 7500 GBP | PDF Register |
| Washington, United States | 11 - May - 2025 | 15 - May - 2025 | 11000 GBP | PDF Register |
| Dubai, UAE | 04 - May - 2025 | 08 - May - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 04 - May - 2025 | 08 - May - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 04 - May - 2025 | 08 - May - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 04 - May - 2025 | 08 - May - 2025 | 9750 GBP | PDF Register |
| Dubai, UAE | 18 - May - 2025 | 22 - May - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 18 - May - 2025 | 22 - May - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 18 - May - 2025 | 22 - May - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 18 - May - 2025 | 22 - May - 2025 | 9750 GBP | PDF Register |
| Kuala Lumpur, Malaysia | 25 - May - 2025 | 29 - May - 2025 | 4750 GBP | PDF Register |
| Rome, Italy | 25 - May - 2025 | 29 - May - 2025 | 7300 GBP | PDF Register |
| Barcelona, Spain | 25 - May - 2025 | 29 - May - 2025 | 6950 GBP | PDF Register |
| Zurich, Switzerland | 25 - May - 2025 | 29 - May - 2025 | 7950 GBP | PDF Register |
| London, UK | 04 - May - 2025 | 08 - May - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 04 - May - 2025 | 08 - May - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 04 - May - 2025 | 08 - May - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 04 - May - 2025 | 08 - May - 2025 | 7900 GBP | PDF Register |
| New York, United States | 04 - May - 2025 | 08 - May - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 04 - May - 2025 | 08 - May - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 04 - May - 2025 | 08 - May - 2025 | 6950 GBP | PDF Register |
| London, UK | 18 - May - 2025 | 22 - May - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 18 - May - 2025 | 22 - May - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 18 - May - 2025 | 22 - May - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 18 - May - 2025 | 22 - May - 2025 | 7900 GBP | PDF Register |
| New York, United States | 18 - May - 2025 | 22 - May - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 18 - May - 2025 | 22 - May - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 18 - May - 2025 | 22 - May - 2025 | 6950 GBP | PDF Register |
| Taipei, Taiwan | 11 - May - 2025 | 15 - May - 2025 | 9300 GBP | PDF Register |
| Sydney, Australia | 25 - May - 2025 | 29 - May - 2025 | 10900 GBP | PDF Register |
| Interlaken, Switzerland | 25 - May - 2025 | 29 - May - 2025 | 8950 GBP | PDF Register |
| London, UK | 08 - Jun - 2025 | 12 - Jun - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 08 - Jun - 2025 | 12 - Jun - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 08 - Jun - 2025 | 12 - Jun - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 08 - Jun - 2025 | 12 - Jun - 2025 | 7900 GBP | PDF Register |
| New York, United States | 08 - Jun - 2025 | 12 - Jun - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 08 - Jun - 2025 | 12 - Jun - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 08 - Jun - 2025 | 12 - Jun - 2025 | 6950 GBP | PDF Register |
| Dubai, UAE | 15 - Jun - 2025 | 19 - Jun - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 15 - Jun - 2025 | 19 - Jun - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 15 - Jun - 2025 | 19 - Jun - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 15 - Jun - 2025 | 19 - Jun - 2025 | 9750 GBP | PDF Register |
| Istanbul, Turkey | 22 - Jun - 2025 | 26 - Jun - 2025 | 4700 GBP | PDF Register |
| Bali, Indonesia | 22 - Jun - 2025 | 26 - Jun - 2025 | 8100 GBP | PDF Register |
| Singapore, Singapore | 22 - Jun - 2025 | 26 - Jun - 2025 | 7500 GBP | PDF Register |
| Washington, United States | 22 - Jun - 2025 | 26 - Jun - 2025 | 11000 GBP | PDF Register |
| Kuala Lumpur, Malaysia | 01 - Jun - 2025 | 05 - Jun - 2025 | 4750 GBP | PDF Register |
| Rome, Italy | 01 - Jun - 2025 | 05 - Jun - 2025 | 7300 GBP | PDF Register |
| Barcelona, Spain | 01 - Jun - 2025 | 05 - Jun - 2025 | 6950 GBP | PDF Register |
| Zurich, Switzerland | 01 - Jun - 2025 | 05 - Jun - 2025 | 7950 GBP | PDF Register |
| Dubai, UAE | 22 - Jun - 2025 | 26 - Jun - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 22 - Jun - 2025 | 26 - Jun - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 22 - Jun - 2025 | 26 - Jun - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 22 - Jun - 2025 | 26 - Jun - 2025 | 9750 GBP | PDF Register |
| London, UK | 22 - Jun - 2025 | 26 - Jun - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 22 - Jun - 2025 | 26 - Jun - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 22 - Jun - 2025 | 26 - Jun - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 22 - Jun - 2025 | 26 - Jun - 2025 | 7900 GBP | PDF Register |
| New York, United States | 22 - Jun - 2025 | 26 - Jun - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 22 - Jun - 2025 | 26 - Jun - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 22 - Jun - 2025 | 26 - Jun - 2025 | 6950 GBP | PDF Register |
| Taipei, Taiwan | 22 - Jun - 2025 | 26 - Jun - 2025 | 9300 GBP | PDF Register |
| Sydney, Australia | 01 - Jun - 2025 | 05 - Jun - 2025 | 10900 GBP | PDF Register |
| Interlaken, Switzerland | 01 - Jun - 2025 | 05 - Jun - 2025 | 8950 GBP | PDF Register |
| Istanbul, Turkey | 06 - Jul - 2025 | 10 - Jul - 2025 | 4700 GBP | PDF Register |
| Bali, Indonesia | 06 - Jul - 2025 | 10 - Jul - 2025 | 8100 GBP | PDF Register |
| Singapore, Singapore | 06 - Jul - 2025 | 10 - Jul - 2025 | 7500 GBP | PDF Register |
| Washington, United States | 06 - Jul - 2025 | 10 - Jul - 2025 | 11000 GBP | PDF Register |
| Dubai, UAE | 13 - Jul - 2025 | 17 - Jul - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 13 - Jul - 2025 | 17 - Jul - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 13 - Jul - 2025 | 17 - Jul - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 13 - Jul - 2025 | 17 - Jul - 2025 | 9750 GBP | PDF Register |
| Dubai, UAE | 20 - Jul - 2025 | 24 - Jul - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 20 - Jul - 2025 | 24 - Jul - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 20 - Jul - 2025 | 24 - Jul - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 20 - Jul - 2025 | 24 - Jul - 2025 | 9750 GBP | PDF Register |
| Kuala Lumpur, Malaysia | 27 - Jul - 2025 | 31 - Jul - 2025 | 4750 GBP | PDF Register |
| Rome, Italy | 27 - Jul - 2025 | 31 - Jul - 2025 | 7300 GBP | PDF Register |
| Barcelona, Spain | 27 - Jul - 2025 | 31 - Jul - 2025 | 6950 GBP | PDF Register |
| Zurich, Switzerland | 27 - Jul - 2025 | 31 - Jul - 2025 | 7950 GBP | PDF Register |
| London, UK | 13 - Jul - 2025 | 17 - Jul - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 13 - Jul - 2025 | 17 - Jul - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 13 - Jul - 2025 | 17 - Jul - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 13 - Jul - 2025 | 17 - Jul - 2025 | 7900 GBP | PDF Register |
| New York, United States | 13 - Jul - 2025 | 17 - Jul - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 13 - Jul - 2025 | 17 - Jul - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 13 - Jul - 2025 | 17 - Jul - 2025 | 6950 GBP | PDF Register |
| London, UK | 20 - Jul - 2025 | 24 - Jul - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 20 - Jul - 2025 | 24 - Jul - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 20 - Jul - 2025 | 24 - Jul - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 20 - Jul - 2025 | 24 - Jul - 2025 | 7900 GBP | PDF Register |
| New York, United States | 20 - Jul - 2025 | 24 - Jul - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 20 - Jul - 2025 | 24 - Jul - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 20 - Jul - 2025 | 24 - Jul - 2025 | 6950 GBP | PDF Register |
| Taipei, Taiwan | 06 - Jul - 2025 | 10 - Jul - 2025 | 9300 GBP | PDF Register |
| Sydney, Australia | 27 - Jul - 2025 | 31 - Jul - 2025 | 10900 GBP | PDF Register |
| Interlaken, Switzerland | 27 - Jul - 2025 | 31 - Jul - 2025 | 8950 GBP | PDF Register |
| London, UK | 03 - Aug - 2025 | 07 - Aug - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 03 - Aug - 2025 | 07 - Aug - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 03 - Aug - 2025 | 07 - Aug - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 03 - Aug - 2025 | 07 - Aug - 2025 | 7900 GBP | PDF Register |
| New York, United States | 03 - Aug - 2025 | 07 - Aug - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 03 - Aug - 2025 | 07 - Aug - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 03 - Aug - 2025 | 07 - Aug - 2025 | 6950 GBP | PDF Register |
| Dubai, UAE | 10 - Aug - 2025 | 14 - Aug - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 10 - Aug - 2025 | 14 - Aug - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 10 - Aug - 2025 | 14 - Aug - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 10 - Aug - 2025 | 14 - Aug - 2025 | 9750 GBP | PDF Register |
| Istanbul, Turkey | 17 - Aug - 2025 | 21 - Aug - 2025 | 4700 GBP | PDF Register |
| Bali, Indonesia | 17 - Aug - 2025 | 21 - Aug - 2025 | 8100 GBP | PDF Register |
| Singapore, Singapore | 17 - Aug - 2025 | 21 - Aug - 2025 | 7500 GBP | PDF Register |
| Washington, United States | 17 - Aug - 2025 | 21 - Aug - 2025 | 11000 GBP | PDF Register |
| Kuala Lumpur, Malaysia | 24 - Aug - 2025 | 28 - Aug - 2025 | 4750 GBP | PDF Register |
| Rome, Italy | 24 - Aug - 2025 | 28 - Aug - 2025 | 7300 GBP | PDF Register |
| Barcelona, Spain | 24 - Aug - 2025 | 28 - Aug - 2025 | 6950 GBP | PDF Register |
| Zurich, Switzerland | 24 - Aug - 2025 | 28 - Aug - 2025 | 7950 GBP | PDF Register |
| Dubai, UAE | 17 - Aug - 2025 | 21 - Aug - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 17 - Aug - 2025 | 21 - Aug - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 17 - Aug - 2025 | 21 - Aug - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 17 - Aug - 2025 | 21 - Aug - 2025 | 9750 GBP | PDF Register |
| London, UK | 17 - Aug - 2025 | 21 - Aug - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 17 - Aug - 2025 | 21 - Aug - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 17 - Aug - 2025 | 21 - Aug - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 17 - Aug - 2025 | 21 - Aug - 2025 | 7900 GBP | PDF Register |
| New York, United States | 17 - Aug - 2025 | 21 - Aug - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 17 - Aug - 2025 | 21 - Aug - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 17 - Aug - 2025 | 21 - Aug - 2025 | 6950 GBP | PDF Register |
| Taipei, Taiwan | 17 - Aug - 2025 | 21 - Aug - 2025 | 9300 GBP | PDF Register |
| Sydney, Australia | 24 - Aug - 2025 | 28 - Aug - 2025 | 10900 GBP | PDF Register |
| Interlaken, Switzerland | 24 - Aug - 2025 | 28 - Aug - 2025 | 8950 GBP | PDF Register |
| Istanbul, Turkey | 28 - Sep - 2025 | 02 - Oct - 2025 | 4700 GBP | PDF Register |
| Bali, Indonesia | 28 - Sep - 2025 | 02 - Oct - 2025 | 8100 GBP | PDF Register |
| Singapore, Singapore | 28 - Sep - 2025 | 02 - Oct - 2025 | 7500 GBP | PDF Register |
| Washington, United States | 28 - Sep - 2025 | 02 - Oct - 2025 | 11000 GBP | PDF Register |
| Dubai, UAE | 07 - Sep - 2025 | 11 - Sep - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 07 - Sep - 2025 | 11 - Sep - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 07 - Sep - 2025 | 11 - Sep - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 07 - Sep - 2025 | 11 - Sep - 2025 | 9750 GBP | PDF Register |
| Dubai, UAE | 14 - Sep - 2025 | 18 - Sep - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 14 - Sep - 2025 | 18 - Sep - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 14 - Sep - 2025 | 18 - Sep - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 14 - Sep - 2025 | 18 - Sep - 2025 | 9750 GBP | PDF Register |
| Kuala Lumpur, Malaysia | 21 - Sep - 2025 | 25 - Sep - 2025 | 4750 GBP | PDF Register |
| Rome, Italy | 21 - Sep - 2025 | 25 - Sep - 2025 | 7300 GBP | PDF Register |
| Barcelona, Spain | 21 - Sep - 2025 | 25 - Sep - 2025 | 6950 GBP | PDF Register |
| Zurich, Switzerland | 21 - Sep - 2025 | 25 - Sep - 2025 | 7950 GBP | PDF Register |
| London, UK | 07 - Sep - 2025 | 11 - Sep - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 07 - Sep - 2025 | 11 - Sep - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 07 - Sep - 2025 | 11 - Sep - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 07 - Sep - 2025 | 11 - Sep - 2025 | 7900 GBP | PDF Register |
| New York, United States | 07 - Sep - 2025 | 11 - Sep - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 07 - Sep - 2025 | 11 - Sep - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 07 - Sep - 2025 | 11 - Sep - 2025 | 6950 GBP | PDF Register |
| London, UK | 14 - Sep - 2025 | 18 - Sep - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 14 - Sep - 2025 | 18 - Sep - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 14 - Sep - 2025 | 18 - Sep - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 14 - Sep - 2025 | 18 - Sep - 2025 | 7900 GBP | PDF Register |
| New York, United States | 14 - Sep - 2025 | 18 - Sep - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 14 - Sep - 2025 | 18 - Sep - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 14 - Sep - 2025 | 18 - Sep - 2025 | 6950 GBP | PDF Register |
| Taipei, Taiwan | 28 - Sep - 2025 | 02 - Oct - 2025 | 9300 GBP | PDF Register |
| Sydney, Australia | 21 - Sep - 2025 | 25 - Sep - 2025 | 10900 GBP | PDF Register |
| Interlaken, Switzerland | 21 - Sep - 2025 | 25 - Sep - 2025 | 8950 GBP | PDF Register |
| London, UK | 19 - Oct - 2025 | 23 - Oct - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 19 - Oct - 2025 | 23 - Oct - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 19 - Oct - 2025 | 23 - Oct - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 19 - Oct - 2025 | 23 - Oct - 2025 | 7900 GBP | PDF Register |
| New York, United States | 19 - Oct - 2025 | 23 - Oct - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 19 - Oct - 2025 | 23 - Oct - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 19 - Oct - 2025 | 23 - Oct - 2025 | 6950 GBP | PDF Register |
| Istanbul, Turkey | 05 - Oct - 2025 | 09 - Oct - 2025 | 4700 GBP | PDF Register |
| Bali, Indonesia | 05 - Oct - 2025 | 09 - Oct - 2025 | 8100 GBP | PDF Register |
| Singapore, Singapore | 05 - Oct - 2025 | 09 - Oct - 2025 | 7500 GBP | PDF Register |
| Washington, United States | 05 - Oct - 2025 | 09 - Oct - 2025 | 11000 GBP | PDF Register |
| Kuala Lumpur, Malaysia | 12 - Oct - 2025 | 16 - Oct - 2025 | 4750 GBP | PDF Register |
| Rome, Italy | 12 - Oct - 2025 | 16 - Oct - 2025 | 7300 GBP | PDF Register |
| Barcelona, Spain | 12 - Oct - 2025 | 16 - Oct - 2025 | 6950 GBP | PDF Register |
| Zurich, Switzerland | 12 - Oct - 2025 | 16 - Oct - 2025 | 7950 GBP | PDF Register |
| Dubai, UAE | 05 - Oct - 2025 | 09 - Oct - 2025 | 4987.5 GBP | PDF Register |
| Paris, France | 05 - Oct - 2025 | 09 - Oct - 2025 | 6700 GBP | PDF Register |
| Hong Kong, Hong Kong | 05 - Oct - 2025 | 09 - Oct - 2025 | 8500 GBP | PDF Register |
| Tokyo, Japan | 05 - Oct - 2025 | 09 - Oct - 2025 | 9750 GBP | PDF Register |
| London, UK | 05 - Oct - 2025 | 09 - Oct - 2025 | 4950 GBP | PDF Register |
| Madrid, Spain | 05 - Oct - 2025 | 09 - Oct - 2025 | 6950 GBP | PDF Register |
| Munich, Germany | 05 - Oct - 2025 | 09 - Oct - 2025 | 7900 GBP | PDF Register |
| Berlin, Germany | 05 - Oct - 2025 | 09 - Oct - 2025 | 7900 GBP | PDF Register |
| New York, United States | 05 - Oct - 2025 | 09 - Oct - 2025 | 10900 GBP | PDF Register |
| Amsterdam, Netherlands | 05 - Oct - 2025 | 09 - Oct - 2025 | 8100 GBP | PDF Register |
| Milan, Italy | 05 - Oct - 2025 | 09 - Oct - 2025 | 6950 GBP | PDF Register |
| Taipei, Taiwan | 05 - Oct - 2025 | 09 - Oct - 2025 | 9300 GBP | PDF Register |
| Sydney, Australia | 12 - Oct - 2025 | 16 - Oct - 2025 | 10900 GBP | PDF Register |
| Interlaken, Switzerland | 12 - Oct - 2025 | 16 - Oct - 2025 | 8950 GBP | PDF Register |
Courses Syllabus
Introduction
This program is designed for:
PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.
Objectives
- Explain the importance of organizational image.
- Create and implement a PR plan.
- Manage a crisis using PR means.
- List contributions of PR campaigns to strategic management.
- Measure PR effectiveness.
Content
PR Recap
- What is PR
- Public RR
- The Many Components of PR
- Key Difference between PR and Advertising
Creating and Implementing a Public Relations Plan
- Situation Analysis (S.W.O.T.)
- Target Audience(s)
- Goals (What Do We Hope to Accomplish?)
- Objectives (What Needs to be Done?)
- Key Messages
- Strategy
- Tactics
- Timeline
Contributions of PR Campaigns to Strategic Management
- Environmental Scanning
- Issues Management
- Crisis Management
- Relationship Management
- Reputation Management
Crisis Management Using PR Means
- Defining and Identifying a Crisis
- Remembering the Rules in a Crisis
- Phases of a Crisis
- The Disclosure Principle
- The Symmetrical Communication Principle
- The Relationship Principle
- The Accountability Principle
Importance of Organizational Image
- Public Opinion
- Image and Reputation Management
- From Identity to Reputation
- Relationship Management
Measuring PR Effectiveness
- Output
- Outcome
- Matching Objectives and Results
- Management By Objectives (MBO)
- Public Opinions and Surveys
- Audits
Available Cities
@2025 London Business Training Academy