Public Relations Campaigns – From Planning to Execution

Master the art of planning and executing public relations campaigns. Join this course to develop strategies for successful PR campaigns. LBTA Training offers Public Relations Campaigns – From Planning to Execution Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 167 Training Sessions
  • Confirmed
  • One Week
Public Relations Campaigns – From Planning to Execution
  • Course Schedule
  • Courses Syllabus
  • Related Courses
  • Available Cities
Venue Start Date End Date Net Fees Details & Registration
Kuala Lumpur, Malaysia26 - May - 202530 - May - 20254750 GBPPDF Register
Rome, Italy26 - May - 202530 - May - 20257300 GBPPDF Register
Barcelona, Spain26 - May - 202530 - May - 20256950 GBPPDF Register
Zurich, Switzerland26 - May - 202530 - May - 20257950 GBPPDF Register
Sydney, Australia26 - May - 202530 - May - 202510900 GBPPDF Register
Interlaken, Switzerland26 - May - 202530 - May - 20258950 GBPPDF Register
London, UK09 - Jun - 202513 - Jun - 20254950 GBPPDF Register
Madrid, Spain09 - Jun - 202513 - Jun - 20256950 GBPPDF Register
Munich, Germany09 - Jun - 202513 - Jun - 20257900 GBPPDF Register
Berlin, Germany09 - Jun - 202513 - Jun - 20257900 GBPPDF Register
New York, United States09 - Jun - 202513 - Jun - 202510900 GBPPDF Register
Amsterdam, Netherlands09 - Jun - 202513 - Jun - 20258100 GBPPDF Register
Milan, Italy09 - Jun - 202513 - Jun - 20256950 GBPPDF Register
Dubai, UAE16 - Jun - 202520 - Jun - 20254987.5 GBPPDF Register
Paris, France16 - Jun - 202520 - Jun - 20256700 GBPPDF Register
Hong Kong, Hong Kong16 - Jun - 202520 - Jun - 20258500 GBPPDF Register
Tokyo, Japan16 - Jun - 202520 - Jun - 20259750 GBPPDF Register
Istanbul, Turkey23 - Jun - 202527 - Jun - 20254700 GBPPDF Register
Bali, Indonesia23 - Jun - 202527 - Jun - 20258100 GBPPDF Register
Singapore, Singapore23 - Jun - 202527 - Jun - 20257500 GBPPDF Register
Washington, United States23 - Jun - 202527 - Jun - 202511000 GBPPDF Register
Kuala Lumpur, Malaysia02 - Jun - 202506 - Jun - 20254750 GBPPDF Register
Rome, Italy02 - Jun - 202506 - Jun - 20257300 GBPPDF Register
Barcelona, Spain02 - Jun - 202506 - Jun - 20256950 GBPPDF Register
Zurich, Switzerland02 - Jun - 202506 - Jun - 20257950 GBPPDF Register
Dubai, UAE23 - Jun - 202527 - Jun - 20254987.5 GBPPDF Register
Paris, France23 - Jun - 202527 - Jun - 20256700 GBPPDF Register
Hong Kong, Hong Kong23 - Jun - 202527 - Jun - 20258500 GBPPDF Register
Tokyo, Japan23 - Jun - 202527 - Jun - 20259750 GBPPDF Register
London, UK23 - Jun - 202527 - Jun - 20254950 GBPPDF Register
Madrid, Spain23 - Jun - 202527 - Jun - 20256950 GBPPDF Register
Munich, Germany23 - Jun - 202527 - Jun - 20257900 GBPPDF Register
Berlin, Germany23 - Jun - 202527 - Jun - 20257900 GBPPDF Register
New York, United States23 - Jun - 202527 - Jun - 202510900 GBPPDF Register
Amsterdam, Netherlands23 - Jun - 202527 - Jun - 20258100 GBPPDF Register
Milan, Italy23 - Jun - 202527 - Jun - 20256950 GBPPDF Register
Taipei, Taiwan23 - Jun - 202527 - Jun - 20259300 GBPPDF Register
Sydney, Australia02 - Jun - 202506 - Jun - 202510900 GBPPDF Register
Interlaken, Switzerland02 - Jun - 202506 - Jun - 20258950 GBPPDF Register
Istanbul, Turkey07 - Jul - 202511 - Jul - 20254700 GBPPDF Register
Bali, Indonesia07 - Jul - 202511 - Jul - 20258100 GBPPDF Register
Singapore, Singapore07 - Jul - 202511 - Jul - 20257500 GBPPDF Register
Washington, United States07 - Jul - 202511 - Jul - 202511000 GBPPDF Register
Dubai, UAE14 - Jul - 202518 - Jul - 20254987.5 GBPPDF Register
Paris, France14 - Jul - 202518 - Jul - 20256700 GBPPDF Register
Hong Kong, Hong Kong14 - Jul - 202518 - Jul - 20258500 GBPPDF Register
Tokyo, Japan14 - Jul - 202518 - Jul - 20259750 GBPPDF Register
Dubai, UAE21 - Jul - 202525 - Jul - 20254987.5 GBPPDF Register
Paris, France21 - Jul - 202525 - Jul - 20256700 GBPPDF Register
Hong Kong, Hong Kong21 - Jul - 202525 - Jul - 20258500 GBPPDF Register
Tokyo, Japan21 - Jul - 202525 - Jul - 20259750 GBPPDF Register
Kuala Lumpur, Malaysia28 - Jul - 202501 - Aug - 20254750 GBPPDF Register
Rome, Italy28 - Jul - 202501 - Aug - 20257300 GBPPDF Register
Barcelona, Spain28 - Jul - 202501 - Aug - 20256950 GBPPDF Register
Zurich, Switzerland28 - Jul - 202501 - Aug - 20257950 GBPPDF Register
London, UK14 - Jul - 202518 - Jul - 20254950 GBPPDF Register
Madrid, Spain14 - Jul - 202518 - Jul - 20256950 GBPPDF Register
Munich, Germany14 - Jul - 202518 - Jul - 20257900 GBPPDF Register
Berlin, Germany14 - Jul - 202518 - Jul - 20257900 GBPPDF Register
New York, United States14 - Jul - 202518 - Jul - 202510900 GBPPDF Register
Amsterdam, Netherlands14 - Jul - 202518 - Jul - 20258100 GBPPDF Register
Milan, Italy14 - Jul - 202518 - Jul - 20256950 GBPPDF Register
London, UK21 - Jul - 202525 - Jul - 20254950 GBPPDF Register
Madrid, Spain21 - Jul - 202525 - Jul - 20256950 GBPPDF Register
Munich, Germany21 - Jul - 202525 - Jul - 20257900 GBPPDF Register
Berlin, Germany21 - Jul - 202525 - Jul - 20257900 GBPPDF Register
New York, United States21 - Jul - 202525 - Jul - 202510900 GBPPDF Register
Amsterdam, Netherlands21 - Jul - 202525 - Jul - 20258100 GBPPDF Register
Milan, Italy21 - Jul - 202525 - Jul - 20256950 GBPPDF Register
Taipei, Taiwan07 - Jul - 202511 - Jul - 20259300 GBPPDF Register
Sydney, Australia28 - Jul - 202501 - Aug - 202510900 GBPPDF Register
Interlaken, Switzerland28 - Jul - 202501 - Aug - 20258950 GBPPDF Register
London, UK04 - Aug - 202508 - Aug - 20254950 GBPPDF Register
Madrid, Spain04 - Aug - 202508 - Aug - 20256950 GBPPDF Register
Munich, Germany04 - Aug - 202508 - Aug - 20257900 GBPPDF Register
Berlin, Germany04 - Aug - 202508 - Aug - 20257900 GBPPDF Register
New York, United States04 - Aug - 202508 - Aug - 202510900 GBPPDF Register
Amsterdam, Netherlands04 - Aug - 202508 - Aug - 20258100 GBPPDF Register
Milan, Italy04 - Aug - 202508 - Aug - 20256950 GBPPDF Register
Dubai, UAE11 - Aug - 202515 - Aug - 20254987.5 GBPPDF Register
Paris, France11 - Aug - 202515 - Aug - 20256700 GBPPDF Register
Hong Kong, Hong Kong11 - Aug - 202515 - Aug - 20258500 GBPPDF Register
Tokyo, Japan11 - Aug - 202515 - Aug - 20259750 GBPPDF Register
Istanbul, Turkey18 - Aug - 202522 - Aug - 20254700 GBPPDF Register
Bali, Indonesia18 - Aug - 202522 - Aug - 20258100 GBPPDF Register
Singapore, Singapore18 - Aug - 202522 - Aug - 20257500 GBPPDF Register
Washington, United States18 - Aug - 202522 - Aug - 202511000 GBPPDF Register
Kuala Lumpur, Malaysia25 - Aug - 202529 - Aug - 20254750 GBPPDF Register
Rome, Italy25 - Aug - 202529 - Aug - 20257300 GBPPDF Register
Barcelona, Spain25 - Aug - 202529 - Aug - 20256950 GBPPDF Register
Zurich, Switzerland25 - Aug - 202529 - Aug - 20257950 GBPPDF Register
Dubai, UAE18 - Aug - 202522 - Aug - 20254987.5 GBPPDF Register
Paris, France18 - Aug - 202522 - Aug - 20256700 GBPPDF Register
Hong Kong, Hong Kong18 - Aug - 202522 - Aug - 20258500 GBPPDF Register
Tokyo, Japan18 - Aug - 202522 - Aug - 20259750 GBPPDF Register
London, UK18 - Aug - 202522 - Aug - 20254950 GBPPDF Register
Madrid, Spain18 - Aug - 202522 - Aug - 20256950 GBPPDF Register
Munich, Germany18 - Aug - 202522 - Aug - 20257900 GBPPDF Register
Berlin, Germany18 - Aug - 202522 - Aug - 20257900 GBPPDF Register
New York, United States18 - Aug - 202522 - Aug - 202510900 GBPPDF Register
Amsterdam, Netherlands18 - Aug - 202522 - Aug - 20258100 GBPPDF Register
Milan, Italy18 - Aug - 202522 - Aug - 20256950 GBPPDF Register
Taipei, Taiwan18 - Aug - 202522 - Aug - 20259300 GBPPDF Register
Sydney, Australia25 - Aug - 202529 - Aug - 202510900 GBPPDF Register
Interlaken, Switzerland25 - Aug - 202529 - Aug - 20258950 GBPPDF Register
Istanbul, Turkey29 - Sep - 202503 - Oct - 20254700 GBPPDF Register
Bali, Indonesia29 - Sep - 202503 - Oct - 20258100 GBPPDF Register
Singapore, Singapore29 - Sep - 202503 - Oct - 20257500 GBPPDF Register
Washington, United States29 - Sep - 202503 - Oct - 202511000 GBPPDF Register
Dubai, UAE08 - Sep - 202512 - Sep - 20254987.5 GBPPDF Register
Paris, France08 - Sep - 202512 - Sep - 20256700 GBPPDF Register
Hong Kong, Hong Kong08 - Sep - 202512 - Sep - 20258500 GBPPDF Register
Tokyo, Japan08 - Sep - 202512 - Sep - 20259750 GBPPDF Register
Dubai, UAE15 - Sep - 202519 - Sep - 20254987.5 GBPPDF Register
Paris, France15 - Sep - 202519 - Sep - 20256700 GBPPDF Register
Hong Kong, Hong Kong15 - Sep - 202519 - Sep - 20258500 GBPPDF Register
Tokyo, Japan15 - Sep - 202519 - Sep - 20259750 GBPPDF Register
Kuala Lumpur, Malaysia22 - Sep - 202526 - Sep - 20254750 GBPPDF Register
Rome, Italy22 - Sep - 202526 - Sep - 20257300 GBPPDF Register
Barcelona, Spain22 - Sep - 202526 - Sep - 20256950 GBPPDF Register
Zurich, Switzerland22 - Sep - 202526 - Sep - 20257950 GBPPDF Register
London, UK08 - Sep - 202512 - Sep - 20254950 GBPPDF Register
Madrid, Spain08 - Sep - 202512 - Sep - 20256950 GBPPDF Register
Munich, Germany08 - Sep - 202512 - Sep - 20257900 GBPPDF Register
Berlin, Germany08 - Sep - 202512 - Sep - 20257900 GBPPDF Register
New York, United States08 - Sep - 202512 - Sep - 202510900 GBPPDF Register
Amsterdam, Netherlands08 - Sep - 202512 - Sep - 20258100 GBPPDF Register
Milan, Italy08 - Sep - 202512 - Sep - 20256950 GBPPDF Register
London, UK15 - Sep - 202519 - Sep - 20254950 GBPPDF Register
Madrid, Spain15 - Sep - 202519 - Sep - 20256950 GBPPDF Register
Munich, Germany15 - Sep - 202519 - Sep - 20257900 GBPPDF Register
Berlin, Germany15 - Sep - 202519 - Sep - 20257900 GBPPDF Register
New York, United States15 - Sep - 202519 - Sep - 202510900 GBPPDF Register
Amsterdam, Netherlands15 - Sep - 202519 - Sep - 20258100 GBPPDF Register
Milan, Italy15 - Sep - 202519 - Sep - 20256950 GBPPDF Register
Taipei, Taiwan29 - Sep - 202503 - Oct - 20259300 GBPPDF Register
Sydney, Australia22 - Sep - 202526 - Sep - 202510900 GBPPDF Register
Interlaken, Switzerland22 - Sep - 202526 - Sep - 20258950 GBPPDF Register
London, UK20 - Oct - 202524 - Oct - 20254950 GBPPDF Register
Madrid, Spain20 - Oct - 202524 - Oct - 20256950 GBPPDF Register
Munich, Germany20 - Oct - 202524 - Oct - 20257900 GBPPDF Register
Berlin, Germany20 - Oct - 202524 - Oct - 20257900 GBPPDF Register
New York, United States20 - Oct - 202524 - Oct - 202510900 GBPPDF Register
Amsterdam, Netherlands20 - Oct - 202524 - Oct - 20258100 GBPPDF Register
Milan, Italy20 - Oct - 202524 - Oct - 20256950 GBPPDF Register
Istanbul, Turkey06 - Oct - 202510 - Oct - 20254700 GBPPDF Register
Bali, Indonesia06 - Oct - 202510 - Oct - 20258100 GBPPDF Register
Singapore, Singapore06 - Oct - 202510 - Oct - 20257500 GBPPDF Register
Washington, United States06 - Oct - 202510 - Oct - 202511000 GBPPDF Register
Kuala Lumpur, Malaysia13 - Oct - 202517 - Oct - 20254750 GBPPDF Register
Rome, Italy13 - Oct - 202517 - Oct - 20257300 GBPPDF Register
Barcelona, Spain13 - Oct - 202517 - Oct - 20256950 GBPPDF Register
Zurich, Switzerland13 - Oct - 202517 - Oct - 20257950 GBPPDF Register
Dubai, UAE06 - Oct - 202510 - Oct - 20254987.5 GBPPDF Register
Paris, France06 - Oct - 202510 - Oct - 20256700 GBPPDF Register
Hong Kong, Hong Kong06 - Oct - 202510 - Oct - 20258500 GBPPDF Register
Tokyo, Japan06 - Oct - 202510 - Oct - 20259750 GBPPDF Register
London, UK06 - Oct - 202510 - Oct - 20254950 GBPPDF Register
Madrid, Spain06 - Oct - 202510 - Oct - 20256950 GBPPDF Register
Munich, Germany06 - Oct - 202510 - Oct - 20257900 GBPPDF Register
Berlin, Germany06 - Oct - 202510 - Oct - 20257900 GBPPDF Register
New York, United States06 - Oct - 202510 - Oct - 202510900 GBPPDF Register
Amsterdam, Netherlands06 - Oct - 202510 - Oct - 20258100 GBPPDF Register
Milan, Italy06 - Oct - 202510 - Oct - 20256950 GBPPDF Register
Taipei, Taiwan06 - Oct - 202510 - Oct - 20259300 GBPPDF Register
Sydney, Australia13 - Oct - 202517 - Oct - 202510900 GBPPDF Register
Interlaken, Switzerland13 - Oct - 202517 - Oct - 20258950 GBPPDF Register

Courses Syllabus

Introduction

This program is designed for:

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Objectives

  • Explain the importance of organizational image.
  • Create and implement a PR plan.
  • Manage a crisis using PR means.
  • List contributions of PR campaigns to strategic management.
  • Measure PR effectiveness.

Content

PR Recap

  • What is PR
  • Public RR
  • The Many Components of PR
  • Key Difference between PR and Advertising

Creating and Implementing a Public Relations Plan

  • Situation Analysis (S.W.O.T.)
  • Target Audience(s)
  • Goals (What Do We Hope to Accomplish?)
  • Objectives (What Needs to be Done?)
  • Key Messages
  • Strategy
  • Tactics
  • Timeline

Contributions of PR Campaigns to Strategic Management

  • Environmental Scanning
  • Issues Management
  • Crisis Management
  • Relationship Management
  • Reputation Management

Crisis Management Using PR Means

  • Defining and Identifying a Crisis
  • Remembering the Rules in a Crisis
  • Phases of a Crisis
  • The Disclosure Principle
  • The Symmetrical Communication Principle
  • The Relationship Principle
  • The Accountability Principle

Importance of Organizational Image

  • Public Opinion
  • Image and Reputation Management
  • From Identity to Reputation
  • Relationship Management

Measuring PR Effectiveness

  • Output
  • Outcome
  • Matching Objectives and Results
  • Management By Objectives (MBO)
  • Public Opinions and Surveys
  • Audits

Available Cities

@2025 London Business Training Academy