Public Relations and Media Skills

Develop public relations and media skills for effective communication. Join this course to become proficient in managing media interactions. LBTA Training offers Public Relations and Media Skills Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 110 Training Sessions
  • Confirmed
  • One Week
Public Relations and Media Skills
  • Course Schedule
  • Courses Syllabus
  • Related Courses
  • Available Cities
Venue Start Date End Date Net Fees Details & Registration
Istanbul, Turkey26 - May - 202530 - May - 20254700 GBPPDF Register
Bali, Indonesia26 - May - 202530 - May - 20258100 GBPPDF Register
Singapore, Singapore26 - May - 202530 - May - 20257500 GBPPDF Register
Washington, United States26 - May - 202530 - May - 202511000 GBPPDF Register
Taipei, Taiwan26 - May - 202530 - May - 20259300 GBPPDF Register
Dubai, UAE09 - Jun - 202513 - Jun - 20254987.5 GBPPDF Register
Paris, France09 - Jun - 202513 - Jun - 20256700 GBPPDF Register
Hong Kong, Hong Kong09 - Jun - 202513 - Jun - 20258500 GBPPDF Register
Tokyo, Japan09 - Jun - 202513 - Jun - 20259750 GBPPDF Register
Kuala Lumpur, Malaysia16 - Jun - 202520 - Jun - 20254750 GBPPDF Register
Rome, Italy16 - Jun - 202520 - Jun - 20257300 GBPPDF Register
Barcelona, Spain16 - Jun - 202520 - Jun - 20256950 GBPPDF Register
Zurich, Switzerland16 - Jun - 202520 - Jun - 20257950 GBPPDF Register
Istanbul, Turkey23 - Jun - 202527 - Jun - 20254700 GBPPDF Register
Bali, Indonesia23 - Jun - 202527 - Jun - 20258100 GBPPDF Register
Singapore, Singapore23 - Jun - 202527 - Jun - 20257500 GBPPDF Register
Washington, United States23 - Jun - 202527 - Jun - 202511000 GBPPDF Register
London, UK02 - Jun - 202506 - Jun - 20254950 GBPPDF Register
Madrid, Spain02 - Jun - 202506 - Jun - 20256950 GBPPDF Register
Munich, Germany02 - Jun - 202506 - Jun - 20257900 GBPPDF Register
Berlin, Germany02 - Jun - 202506 - Jun - 20257900 GBPPDF Register
New York, United States02 - Jun - 202506 - Jun - 202510900 GBPPDF Register
Amsterdam, Netherlands02 - Jun - 202506 - Jun - 20258100 GBPPDF Register
Milan, Italy02 - Jun - 202506 - Jun - 20256950 GBPPDF Register
Sydney, Australia16 - Jun - 202520 - Jun - 202510900 GBPPDF Register
Interlaken, Switzerland16 - Jun - 202520 - Jun - 20258950 GBPPDF Register
Taipei, Taiwan23 - Jun - 202527 - Jun - 20259300 GBPPDF Register
Dubai, UAE07 - Jul - 202511 - Jul - 20254987.5 GBPPDF Register
Paris, France07 - Jul - 202511 - Jul - 20256700 GBPPDF Register
Hong Kong, Hong Kong07 - Jul - 202511 - Jul - 20258500 GBPPDF Register
Tokyo, Japan07 - Jul - 202511 - Jul - 20259750 GBPPDF Register
London, UK14 - Jul - 202518 - Jul - 20254950 GBPPDF Register
Madrid, Spain14 - Jul - 202518 - Jul - 20256950 GBPPDF Register
Munich, Germany14 - Jul - 202518 - Jul - 20257900 GBPPDF Register
Berlin, Germany14 - Jul - 202518 - Jul - 20257900 GBPPDF Register
New York, United States14 - Jul - 202518 - Jul - 202510900 GBPPDF Register
Amsterdam, Netherlands14 - Jul - 202518 - Jul - 20258100 GBPPDF Register
Milan, Italy14 - Jul - 202518 - Jul - 20256950 GBPPDF Register
London, UK21 - Jul - 202525 - Jul - 20254950 GBPPDF Register
Madrid, Spain21 - Jul - 202525 - Jul - 20256950 GBPPDF Register
Munich, Germany21 - Jul - 202525 - Jul - 20257900 GBPPDF Register
Berlin, Germany21 - Jul - 202525 - Jul - 20257900 GBPPDF Register
New York, United States21 - Jul - 202525 - Jul - 202510900 GBPPDF Register
Amsterdam, Netherlands21 - Jul - 202525 - Jul - 20258100 GBPPDF Register
Milan, Italy21 - Jul - 202525 - Jul - 20256950 GBPPDF Register
Istanbul, Turkey28 - Jul - 202501 - Aug - 20254700 GBPPDF Register
Bali, Indonesia28 - Jul - 202501 - Aug - 20258100 GBPPDF Register
Singapore, Singapore28 - Jul - 202501 - Aug - 20257500 GBPPDF Register
Washington, United States28 - Jul - 202501 - Aug - 202511000 GBPPDF Register
Taipei, Taiwan28 - Jul - 202501 - Aug - 20259300 GBPPDF Register
Dubai, UAE04 - Aug - 202508 - Aug - 20254987.5 GBPPDF Register
Paris, France04 - Aug - 202508 - Aug - 20256700 GBPPDF Register
Hong Kong, Hong Kong04 - Aug - 202508 - Aug - 20258500 GBPPDF Register
Tokyo, Japan04 - Aug - 202508 - Aug - 20259750 GBPPDF Register
Kuala Lumpur, Malaysia11 - Aug - 202515 - Aug - 20254750 GBPPDF Register
Rome, Italy11 - Aug - 202515 - Aug - 20257300 GBPPDF Register
Barcelona, Spain11 - Aug - 202515 - Aug - 20256950 GBPPDF Register
Zurich, Switzerland11 - Aug - 202515 - Aug - 20257950 GBPPDF Register
Istanbul, Turkey18 - Aug - 202522 - Aug - 20254700 GBPPDF Register
Bali, Indonesia18 - Aug - 202522 - Aug - 20258100 GBPPDF Register
Singapore, Singapore18 - Aug - 202522 - Aug - 20257500 GBPPDF Register
Washington, United States18 - Aug - 202522 - Aug - 202511000 GBPPDF Register
London, UK25 - Aug - 202529 - Aug - 20254950 GBPPDF Register
Madrid, Spain25 - Aug - 202529 - Aug - 20256950 GBPPDF Register
Munich, Germany25 - Aug - 202529 - Aug - 20257900 GBPPDF Register
Berlin, Germany25 - Aug - 202529 - Aug - 20257900 GBPPDF Register
New York, United States25 - Aug - 202529 - Aug - 202510900 GBPPDF Register
Amsterdam, Netherlands25 - Aug - 202529 - Aug - 20258100 GBPPDF Register
Milan, Italy25 - Aug - 202529 - Aug - 20256950 GBPPDF Register
Sydney, Australia11 - Aug - 202515 - Aug - 202510900 GBPPDF Register
Interlaken, Switzerland11 - Aug - 202515 - Aug - 20258950 GBPPDF Register
Taipei, Taiwan18 - Aug - 202522 - Aug - 20259300 GBPPDF Register
Dubai, UAE29 - Sep - 202503 - Oct - 20254987.5 GBPPDF Register
Paris, France29 - Sep - 202503 - Oct - 20256700 GBPPDF Register
Hong Kong, Hong Kong29 - Sep - 202503 - Oct - 20258500 GBPPDF Register
Tokyo, Japan29 - Sep - 202503 - Oct - 20259750 GBPPDF Register
London, UK08 - Sep - 202512 - Sep - 20254950 GBPPDF Register
Madrid, Spain08 - Sep - 202512 - Sep - 20256950 GBPPDF Register
Munich, Germany08 - Sep - 202512 - Sep - 20257900 GBPPDF Register
Berlin, Germany08 - Sep - 202512 - Sep - 20257900 GBPPDF Register
New York, United States08 - Sep - 202512 - Sep - 202510900 GBPPDF Register
Amsterdam, Netherlands08 - Sep - 202512 - Sep - 20258100 GBPPDF Register
Milan, Italy08 - Sep - 202512 - Sep - 20256950 GBPPDF Register
Kuala Lumpur, Malaysia15 - Sep - 202519 - Sep - 20254750 GBPPDF Register
Rome, Italy15 - Sep - 202519 - Sep - 20257300 GBPPDF Register
Barcelona, Spain15 - Sep - 202519 - Sep - 20256950 GBPPDF Register
Zurich, Switzerland15 - Sep - 202519 - Sep - 20257950 GBPPDF Register
Istanbul, Turkey22 - Sep - 202526 - Sep - 20254700 GBPPDF Register
Bali, Indonesia22 - Sep - 202526 - Sep - 20258100 GBPPDF Register
Singapore, Singapore22 - Sep - 202526 - Sep - 20257500 GBPPDF Register
Washington, United States22 - Sep - 202526 - Sep - 202511000 GBPPDF Register
Sydney, Australia15 - Sep - 202519 - Sep - 202510900 GBPPDF Register
Interlaken, Switzerland15 - Sep - 202519 - Sep - 20258950 GBPPDF Register
Taipei, Taiwan22 - Sep - 202526 - Sep - 20259300 GBPPDF Register
Dubai, UAE20 - Oct - 202524 - Oct - 20254987.5 GBPPDF Register
Paris, France20 - Oct - 202524 - Oct - 20256700 GBPPDF Register
Hong Kong, Hong Kong20 - Oct - 202524 - Oct - 20258500 GBPPDF Register
Tokyo, Japan20 - Oct - 202524 - Oct - 20259750 GBPPDF Register
Istanbul, Turkey06 - Oct - 202510 - Oct - 20254700 GBPPDF Register
Bali, Indonesia06 - Oct - 202510 - Oct - 20258100 GBPPDF Register
Singapore, Singapore06 - Oct - 202510 - Oct - 20257500 GBPPDF Register
Washington, United States06 - Oct - 202510 - Oct - 202511000 GBPPDF Register
London, UK13 - Oct - 202517 - Oct - 20254950 GBPPDF Register
Madrid, Spain13 - Oct - 202517 - Oct - 20256950 GBPPDF Register
Munich, Germany13 - Oct - 202517 - Oct - 20257900 GBPPDF Register
Berlin, Germany13 - Oct - 202517 - Oct - 20257900 GBPPDF Register
New York, United States13 - Oct - 202517 - Oct - 202510900 GBPPDF Register
Amsterdam, Netherlands13 - Oct - 202517 - Oct - 20258100 GBPPDF Register
Milan, Italy13 - Oct - 202517 - Oct - 20256950 GBPPDF Register
Taipei, Taiwan06 - Oct - 202510 - Oct - 20259300 GBPPDF Register

Courses Syllabus

Introduction

This program is designed for:

Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this program.

Objectives

  • Analyze and assess the latest PR concepts and strategies in a variety of contexts.
  • Appraise certain PR techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key PR skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Apply the main media skills in PR.

Content

PR Concepts

  • Definition, Roles and Situations
  • Qualities for Successful PR Staff
  • PR and Ethical Behavior

PR and Communication

  • The PR Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Overcoming Communication Barriers
  • Importance of Body Language in PR Activities

PR Responsibilities

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities
  • Civic and Social Activities

PR and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Conducting Live or Taped Interviews
  • Dealing with the Media
  • Building Good Relationships with the Media
  • How to Handle the Media During Crisis Situations

Presentation Skills and Delivering a Speech

  • Planning the Speech
  • Writing the Main Points of the Speech
  • Rehearsing the Speech
  • Presenting the Speech
  • Dealing with Questions Asked at the End of Speeches

PR Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos, Reports, Emails and Letters
  • Preparing Colorful Newsletters
  • Designing and Preparing Attractive Brochures

The PR Promotional Role

  • PR Role in Marketing
  • PR and Advertising
  • Sponsorship and Promotions
  • Organizing Different Exhibitions
  • Effective Media Coverage

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