Digital Marketing Essentials

Courses Syllabus

Introduction :

This intensive five-day program is designed to equip you with the foundational knowledge and practical skills needed to excel in the ever-evolving field of digital marketing. Whether you are a beginner looking to start your journey in digital marketing or a professional aiming to enhance your current skill set, this course will provide you with the essential tools and strategies to effectively reach and engage your target audience.

Course Outlines

Day 1: Introduction to Digital Marketing

• Overview of digital marketing, its definition, scope, and importance in the modern business landscape.
• Comparison of traditional marketing vs. digital marketing.
• Key concepts and terminology: SEO, SEM, SMM, PPC, content marketing, and email marketing.
• Understanding digital marketing channels: owned media, earned media, and paid media, with an overview of popular platforms like Google, Facebook, Instagram, LinkedIn, and Twitter.
• Crafting a digital marketing strategy: setting objectives and goals, identifying target audience, competitor analysis, and creating a digital marketing plan.

Day 2: Search Engine Optimization (SEO)

• Introduction to SEO: definition, importance, and understanding how search engines work.
• On-Page SEO: keyword research, meta tags (title, description), content optimization, and URL structure.
• Off-Page SEO: backlinking strategies, social signals, and guest blogging.
• Technical SEO: site speed, mobile optimization, XML sitemaps, and robots.txt.

Day 3: Social Media Marketing (SMM)

• Introduction to social media marketing: its importance in digital marketing and an overview of major social media platforms.
• Building a social media strategy: setting objectives, audience analysis, and content planning.
• Content creation and curation: types of content (text, image, video), best practices for content creation, and tools for content curation.
• Social media advertising: overview of social media ads, creating and managing ads on platforms like Facebook, Instagram, LinkedIn, and Twitter, including budgeting and bidding strategies.

Day 4: Pay-Per-Click (PPC) Advertising and Email Marketing

• Introduction to PPC advertising: definition, importance, and platforms for PPC advertising (Google Ads, Bing Ads).
• Creating effective PPC campaigns: keyword research, writing compelling ad copy, and setting up and managing campaigns.
• Email marketing essentials: importance of email marketing, building an email list, and exploring email marketing platforms.
• Crafting email campaigns: designing email templates, writing effective email content, and analyzing email campaign performance.

Day 5: Analytics, Measurement, and Future Trends

• Introduction to web analytics: importance, overview of Google Analytics, and key metrics to track.
• Measuring campaign effectiveness: setting up goals and conversion tracking, analyzing data and deriving insights, and reporting and dashboard creation.
• Future trends in digital marketing: exploring the role of artificial intelligence, voice search optimization, and video marketing trends.
• Course review: recap of key concepts, Q&A session, and course feedback with next steps.