Event Management Essentials

Courses Syllabus

Introduction

This course helps those people who are organizing and planning an event – it can be an in-house event or a commercial event. The impact of a successful event on a company can be profound. The impact of a poorly organized event so negative that it pulls resources sway from real work in dealing with the aftermath. No matter what, this course will fully support your objective of helping to deliver an effective event.

How do you ensure that your event is a great success and that you have achieved everything required? How do you ensure that it is within budget? These and many more questions will be answered on this exciting and stimulating course.

This course will feature:

• How to run an effective event based on sound principles of event management
• How to identify and deal with issues before they happen and deal with the unexpected
• Ensuring you have a smooth approach to the planning and running of events
• Building the required skills and the confidence to deliver events effectively
• Selecting and developing the events team

Objectives

• Use a standardized events planning and management process
• Deal with the pitfalls and ways to overcome them in planning your events
• Deal with the financial and legal implications of holding events wherever they are held
• Use social media and extensive communication networks to communicate to your audience
• Apply a  consistent approach to developing events

Content

Day One

The Basics of Events Management

• What is events management? Why some events fail?
• Establishing the event – ensuring it is viable
• Liaising with the client and key stakeholders
• Ensuring you have clear roles for all those involved in the event
• The top qualities of successful events management
• Quality 1: Flexibility – what it means and how to be flexible

Day Two

Setting up the Event to Succeed

• Developing agreed objectives for the event
• Agreeing your outcomes? What does a successful event look like?
• Dealing with risk and uncertainty in your events
• Developing the team – ensuring you have a strong team around you
• Quality 2: People skills – how to develop your people skills

Day Three

Event Planning

• Developing your plan for the event including marketing
• Working effectively with suppliers and your key stakeholders
• Delegating effectively for success
• Communicating the event successfully – but how?
• Establishing a clear monitoring process for your event
• Quality 3: Organization skills – how to be organized and effective

Day Four

Developing a ‘Lessons Learned’ Approach

• Building on your successes and your areas for improvement!
• Creating a learning culture
• Briefing & meeting skills
• Event finance including trying to obtain event sponsorship
• The legal issues you may face
• Quality 4: Passion – what is it, what does it look like and how can you get it

Day Five

The Day of the Event

• Having a run through – pre event
• The event checklist – what is on your check list?
• Quality 5: Time management – some tips for effective time management
• Having a post event review process
• Formally closing the event, learning and moving on to the next event