Digital Marketing Essentials Course

Venue Start Date End Date Net Fees
Paris , France 14 – Jul – 2024 18 – Jul – 2024 6700 GBP
Hong Kong , Hong Kong 14 – Jul – 2024 18 – Jul – 2024 8500 GBP
Dubai , UAE 14 – Jul – 2024 18 – Jul – 2024 4987.5 GBP
Dubai , UAE 21 – Jul – 2024 25 – Jul – 2024 4987.5 GBP
Paris , France 21 – Jul – 2024 25 – Jul – 2024 6700 GBP
Hong Kong , Hong Kong 21 – Jul – 2024 25 – Jul – 2024 8500 GBP
Istanbul , Turkey 28 – Jul – 2024 1 – Aug – 2024 4700 GBP
Bali , Indonesia 28 – Jul – 2024 1 – Aug – 2024 8100 GBP
Singapore , Singapore 28 – Jul – 2024 1 – Aug – 2024 7500 GBP
Washington , United States 28 – Jul – 2024 1 – Aug – 2024 11000 GBP
Dubai , UAE 28 – Jul – 2024 1 – Aug – 2024 4987.5 GBP
Paris , France 28 – Jul – 2024 1 – Aug – 2024 6700 GBP
Hong Kong , Hong Kong 28 – Jul – 2024 1 – Aug – 2024 8500 GBP
Tokyo , Japan 14 – Jul – 2024 18 – Jul – 2024 9750 GBP
Tokyo , Japan 21 – Jul – 2024 25 – Jul – 2024 9750 GBP
Tokyo , Japan 28 – Jul – 2024 1 – Aug – 2024 9750 GBP
Istanbul , Turkey 4 – Aug – 2024 8 – Aug – 2024 4700 GBP
Bali , Indonesia 4 – Aug – 2024 8 – Aug – 2024 8100 GBP
Singapore , Singapore 4 – Aug – 2024 8 – Aug – 2024 7500 GBP
Washington , United States 4 – Aug – 2024 8 – Aug – 2024 11000 GBP
Kuala Lumpur , Malaysia 11 – Aug – 2024 15 – Aug – 2024 4750 GBP
Rome , Italy 11 – Aug – 2024 15 – Aug – 2024 7300 GBP
Barcelona , Spain 11 – Aug – 2024 15 – Aug – 2024 6950 GBP
Zurich , Switzerland 11 – Aug – 2024 15 – Aug – 2024 7950 GBP
Dubai , UAE 18 – Aug – 2024 22 – Aug – 2024 4987.5 GBP
Paris , France 18 – Aug – 2024 22 – Aug – 2024 6700 GBP
Hong Kong , Hong Kong 18 – Aug – 2024 22 – Aug – 2024 8500 GBP
London , UK 25 – Aug – 2024 29 – Aug – 2024 4950 GBP
Madrid , Spain 25 – Aug – 2024 29 – Aug – 2024 6950 GBP
Munich , Germany 25 – Aug – 2024 29 – Aug – 2024 7900 GBP
Berlin , Germany 25 – Aug – 2024 29 – Aug – 2024 7900 GBP
New York , United States 25 – Aug – 2024 29 – Aug – 2024 10900 GBP
Amsterdam , Netherlands 25 – Aug – 2024 29 – Aug – 2024 8100 GBP
Dubai , UAE 11 – Aug – 2024 15 – Aug – 2024 4987.5 GBP
Paris , France 11 – Aug – 2024 15 – Aug – 2024 6700 GBP
Hong Kong , Hong Kong 11 – Aug – 2024 15 – Aug – 2024 8500 GBP
Tokyo , Japan 18 – Aug – 2024 22 – Aug – 2024 9750 GBP
Milan , Italy 25 – Aug – 2024 29 – Aug – 2024 6950 GBP
Tokyo , Japan 11 – Aug – 2024 15 – Aug – 2024 9750 GBP
London , UK 22 – Sep – 2024 26 – Sep – 2024 4950 GBP
Madrid , Spain 22 – Sep – 2024 26 – Sep – 2024 6950 GBP
Munich , Germany 22 – Sep – 2024 26 – Sep – 2024 7900 GBP
Berlin , Germany 22 – Sep – 2024 26 – Sep – 2024 7900 GBP
New York , United States 22 – Sep – 2024 26 – Sep – 2024 10900 GBP
Amsterdam , Netherlands 22 – Sep – 2024 26 – Sep – 2024 8100 GBP
Dubai , UAE 1 – Sep – 2024 5 – Sep – 2024 4987.5 GBP
Paris , France 1 – Sep – 2024 5 – Sep – 2024 6700 GBP
Hong Kong , Hong Kong 1 – Sep – 2024 5 – Sep – 2024 8500 GBP
Kuala Lumpur , Malaysia 8 – Sep – 2024 12 – Sep – 2024 4750 GBP
Rome , Italy 8 – Sep – 2024 12 – Sep – 2024 7300 GBP
Barcelona , Spain 8 – Sep – 2024 12 – Sep – 2024 6950 GBP
Zurich , Switzerland 8 – Sep – 2024 12 – Sep – 2024 7950 GBP
Istanbul , Turkey 15 – Sep – 2024 19 – Sep – 2024 4700 GBP
Bali , Indonesia 15 – Sep – 2024 19 – Sep – 2024 8100 GBP
Singapore , Singapore 15 – Sep – 2024 19 – Sep – 2024 7500 GBP
Washington , United States 15 – Sep – 2024 19 – Sep – 2024 11000 GBP
Dubai , UAE 15 – Sep – 2024 19 – Sep – 2024 4987.5 GBP
Paris , France 15 – Sep – 2024 19 – Sep – 2024 6700 GBP
Hong Kong , Hong Kong 15 – Sep – 2024 19 – Sep – 2024 8500 GBP
Dubai , UAE 22 – Sep – 2024 26 – Sep – 2024 4987.5 GBP
Paris , France 22 – Sep – 2024 26 – Sep – 2024 6700 GBP
Hong Kong , Hong Kong 22 – Sep – 2024 26 – Sep – 2024 8500 GBP
Milan , Italy 22 – Sep – 2024 26 – Sep – 2024 6950 GBP
Tokyo , Japan 1 – Sep – 2024 5 – Sep – 2024 9750 GBP
Tokyo , Japan 15 – Sep – 2024 19 – Sep – 2024 9750 GBP
Tokyo , Japan 22 – Sep – 2024 26 – Sep – 2024 9750 GBP
Istanbul , Turkey 20 – Oct – 2024 24 – Oct – 2024 4700 GBP
Bali , Indonesia 20 – Oct – 2024 24 – Oct – 2024 8100 GBP
Singapore , Singapore 20 – Oct – 2024 24 – Oct – 2024 7500 GBP
Washington , United States 20 – Oct – 2024 24 – Oct – 2024 11000 GBP
Kuala Lumpur , Malaysia 27 – Oct – 2024 31 – Oct – 2024 4750 GBP
Rome , Italy 27 – Oct – 2024 31 – Oct – 2024 7300 GBP
Barcelona , Spain 27 – Oct – 2024 31 – Oct – 2024 6950 GBP
Zurich , Switzerland 27 – Oct – 2024 31 – Oct – 2024 7950 GBP
Dubai , UAE 6 – Oct – 2024 10 – Oct – 2024 4987.5 GBP
Paris , France 6 – Oct – 2024 10 – Oct – 2024 6700 GBP
Hong Kong , Hong Kong 6 – Oct – 2024 10 – Oct – 2024 8500 GBP
London , UK 13 – Oct – 2024 17 – Oct – 2024 4950 GBP
Madrid , Spain 13 – Oct – 2024 17 – Oct – 2024 6950 GBP
Munich , Germany 13 – Oct – 2024 17 – Oct – 2024 7900 GBP
Berlin , Germany 13 – Oct – 2024 17 – Oct – 2024 7900 GBP
New York , United States 13 – Oct – 2024 17 – Oct – 2024 10900 GBP
Amsterdam , Netherlands 13 – Oct – 2024 17 – Oct – 2024 8100 GBP
Dubai , UAE 27 – Oct – 2024 31 – Oct – 2024 4987.5 GBP
Paris , France 27 – Oct – 2024 31 – Oct – 2024 6700 GBP
Hong Kong , Hong Kong 27 – Oct – 2024 31 – Oct – 2024 8500 GBP
Tokyo , Japan 6 – Oct – 2024 10 – Oct – 2024 9750 GBP
Milan , Italy 13 – Oct – 2024 17 – Oct – 2024 6950 GBP
Tokyo , Japan 27 – Oct – 2024 31 – Oct – 2024 9750 GBP
London , UK 17 – Nov – 2024 21 – Nov – 2024 4950 GBP
Madrid , Spain 17 – Nov – 2024 21 – Nov – 2024 6950 GBP
Munich , Germany 17 – Nov – 2024 21 – Nov – 2024 7900 GBP
Berlin , Germany 17 – Nov – 2024 21 – Nov – 2024 7900 GBP
New York , United States 17 – Nov – 2024 21 – Nov – 2024 10900 GBP
Amsterdam , Netherlands 17 – Nov – 2024 21 – Nov – 2024 8100 GBP
Dubai , UAE 24 – Nov – 2024 28 – Nov – 2024 4987.5 GBP
Paris , France 24 – Nov – 2024 28 – Nov – 2024 6700 GBP
Hong Kong , Hong Kong 24 – Nov – 2024 28 – Nov – 2024 8500 GBP
Kuala Lumpur , Malaysia 3 – Nov – 2024 7 – Nov – 2024 4750 GBP
Rome , Italy 3 – Nov – 2024 7 – Nov – 2024 7300 GBP
Barcelona , Spain 3 – Nov – 2024 7 – Nov – 2024 6950 GBP
Zurich , Switzerland 3 – Nov – 2024 7 – Nov – 2024 7950 GBP
Istanbul , Turkey 10 – Nov – 2024 14 – Nov – 2024 4700 GBP
Bali , Indonesia 10 – Nov – 2024 14 – Nov – 2024 8100 GBP
Singapore , Singapore 10 – Nov – 2024 14 – Nov – 2024 7500 GBP
Washington , United States 10 – Nov – 2024 14 – Nov – 2024 11000 GBP
Dubai , UAE 10 – Nov – 2024 14 – Nov – 2024 4987.5 GBP
Paris , France 10 – Nov – 2024 14 – Nov – 2024 6700 GBP
Hong Kong , Hong Kong 10 – Nov – 2024 14 – Nov – 2024 8500 GBP
Dubai , UAE 17 – Nov – 2024 21 – Nov – 2024 4987.5 GBP
Paris , France 17 – Nov – 2024 21 – Nov – 2024 6700 GBP
Hong Kong , Hong Kong 17 – Nov – 2024 21 – Nov – 2024 8500 GBP
Milan , Italy 17 – Nov – 2024 21 – Nov – 2024 6950 GBP
Tokyo , Japan 24 – Nov – 2024 28 – Nov – 2024 9750 GBP
Tokyo , Japan 10 – Nov – 2024 14 – Nov – 2024 9750 GBP
Tokyo , Japan 17 – Nov – 2024 21 – Nov – 2024 9750 GBP
Istanbul , Turkey 15 – Dec – 2024 19 – Dec – 2024 4700 GBP
Bali , Indonesia 15 – Dec – 2024 19 – Dec – 2024 8100 GBP
Singapore , Singapore 15 – Dec – 2024 19 – Dec – 2024 7500 GBP
Washington , United States 15 – Dec – 2024 19 – Dec – 2024 11000 GBP
Kuala Lumpur , Malaysia 22 – Dec – 2024 26 – Dec – 2024 4750 GBP
Rome , Italy 22 – Dec – 2024 26 – Dec – 2024 7300 GBP
Barcelona , Spain 22 – Dec – 2024 26 – Dec – 2024 6950 GBP
Zurich , Switzerland 22 – Dec – 2024 26 – Dec – 2024 7950 GBP
Dubai , UAE 8 – Dec – 2024 12 – Dec – 2024 4987.5 GBP
Paris , France 8 – Dec – 2024 12 – Dec – 2024 6700 GBP
Hong Kong , Hong Kong 8 – Dec – 2024 12 – Dec – 2024 8500 GBP
London , UK 1 – Dec – 2024 5 – Dec – 2024 4950 GBP
Madrid , Spain 1 – Dec – 2024 5 – Dec – 2024 6950 GBP
Munich , Germany 1 – Dec – 2024 5 – Dec – 2024 7900 GBP
Berlin , Germany 1 – Dec – 2024 5 – Dec – 2024 7900 GBP
New York , United States 1 – Dec – 2024 5 – Dec – 2024 10900 GBP
Amsterdam , Netherlands 1 – Dec – 2024 5 – Dec – 2024 8100 GBP
Dubai , UAE 22 – Dec – 2024 26 – Dec – 2024 4987.5 GBP
Paris , France 22 – Dec – 2024 26 – Dec – 2024 6700 GBP
Hong Kong , Hong Kong 22 – Dec – 2024 26 – Dec – 2024 8500 GBP
Tokyo , Japan 8 – Dec – 2024 12 – Dec – 2024 9750 GBP
Milan , Italy 1 – Dec – 2024 5 – Dec – 2024 6950 GBP
Tokyo , Japan 22 – Dec – 2024 26 – Dec – 2024 9750 GBP

Introduction :

This intensive five-day program is designed to equip you with the foundational knowledge and practical skills needed to excel in the ever-evolving field of digital marketing. Whether you are a beginner looking to start your journey in digital marketing or a professional aiming to enhance your current skill set, this course will provide you with the essential tools and strategies to effectively reach and engage your target audience.

Course Outlines

Day 1: Introduction to Digital Marketing

  • Overview of digital marketing, its definition, scope, and importance in the modern business landscape.
  • Comparison of traditional marketing vs. digital marketing.
  • Key concepts and terminology: SEO, SEM, SMM, PPC, content marketing, and email marketing.
  • Understanding digital marketing channels: owned media, earned media, and paid media, with an overview of popular platforms like Google, Facebook, Instagram, LinkedIn, and Twitter.
  • Crafting a digital marketing strategy: setting objectives and goals, identifying target audience, competitor analysis, and creating a digital marketing plan.

Day 2: Search Engine Optimization (SEO)

  • Introduction to SEO: definition, importance, and understanding how search engines work.
  • On-Page SEO: keyword research, meta tags (title, description), content optimization, and URL structure.
  • Off-Page SEO: backlinking strategies, social signals, and guest blogging.
  • Technical SEO: site speed, mobile optimization, XML sitemaps, and robots.txt.

Day 3: Social Media Marketing (SMM)

  • Introduction to social media marketing: its importance in digital marketing and an overview of major social media platforms.
  • Building a social media strategy: setting objectives, audience analysis, and content planning.
  • Content creation and curation: types of content (text, image, video), best practices for content creation, and tools for content curation.
  • Social media advertising: overview of social media ads, creating and managing ads on platforms like Facebook, Instagram, LinkedIn, and Twitter, including budgeting and bidding strategies.

Day 4: Pay-Per-Click (PPC) Advertising and Email Marketing

  • Introduction to PPC advertising: definition, importance, and platforms for PPC advertising (Google Ads, Bing Ads).
  • Creating effective PPC campaigns: keyword research, writing compelling ad copy, and setting up and managing campaigns.
  • Email marketing essentials: importance of email marketing, building an email list, and exploring email marketing platforms.
  • Crafting email campaigns: designing email templates, writing effective email content, and analyzing email campaign performance.

Day 5: Analytics, Measurement, and Future Trends

  • Introduction to web analytics: importance, overview of Google Analytics, and key metrics to track.
  • Measuring campaign effectiveness: setting up goals and conversion tracking, analyzing data and deriving insights, and reporting and dashboard creation.
  • Future trends in digital marketing: exploring the role of artificial intelligence, voice search optimization, and video marketing trends.
  • Course review: recap of key concepts, Q&A session, and course feedback with next steps.
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